RON INTERNATIONAL® – Korean Biotechnology Skincare

Marketing includes understanding needs, choosing who to serve, designing value, communicating, delivering experiences, and maintaining exchange relationships. Advertising helps customers know; Consulting helps customers make decisions; Service quality creates a basis for customers to return. Spa owners need to look at this whole chain of activities.

Marketing includes understanding needs, choosing who to serve, designing value, communicating, delivering experiences, and maintaining exchange relationships. Advertising helps customers know; Consulting helps customers make decisions; Service quality creates a basis for customers to return. Spa owners need to look at this whole chain of activities.

“Spa absent” is a broad symptom. Ask: lack of people who know, few people ask, difficult to schedule, customers don't come, customers don't buy or rarely come back? A Spa that lacks appointment schedules needs a different approach than a Spa that has a full schedule but slow service. Staffing, budget and capacity limitations determine what should be done first.

Customers can simultaneously want to take care of their skin, rest, feel secure about the process, be respected and not be pressured. Maslow poster helps expand the questioning angle. Don't use need strata to rank customers, infer ability to pay, or assume everyone has to go through the same buying process.

Customers can simultaneously want to take care of their skin, rest, feel secure about the process, be respected and not be pressured. Maslow poster helps expand the questioning angle. Don't use need strata to rank customers, infer ability to pay, or assume everyone has to go through the same buying process.

One observation was that “the customer asked for the duration three times”. One theory is that “clients are afraid of long care sessions”. Insight is useful when connecting context, desires, and barriers: “I want consistent care, but it's difficult to schedule it if I don't know exactly when it will be done.” Behavior must be questioned and tested before considering this hypothesis as the basis for strategy.

Ask customers to tell about the last time they found or used the service: where did they start, what did they compare, where did they get stuck, why did they choose or stop? Write down your answer verbatim and then group your ideas. Ask customers who have bought, have not bought and rarely return; Just asking loyal customers can easily paint a skewed picture of what the Spa is doing well.

“When was the last time you looked for a Spa?”; “What options did you compare at that time?”; “What makes you undecided?”; “What kind of session would fit into your schedule?”. Avoid statements like "You like Spa on time, right?" because it's easy to get consent that has little value.

Strengths and weaknesses of Spa: skills, capacity, processes, data, resources. Environmental opportunities and threats: unmet needs, alternatives, competitors and behavioral changes. Each idea must have a basis. “Good service” is too general; Please clearly indicate which points customers rate well.

Compare what customers need, what the Spa does well, and how competitors are responding. Spas that do well and are valued by customers are not automatically different; Competitors can do the same. Check out the option of self-care at home or delay spending, as guests aren't just comparing between two spas.

Compare what customers need, what the Spa does well, and how competitors are responding. Spas that do well and are valued by customers are not automatically different; Competitors can do the same. Check out the option of self-care at home or delay spending, as guests aren't just comparing between two spas.

Ask customers what they remember after viewing the Spa's information and where they compare to other places. Check to see if direct competitors offer the same promise. “Reputable, dedicated, professional” only makes a difference when customers see concrete evidence in the process and experience.

Segmentation is the identification of groups with different needs or uses. Choosing a goal is deciding what the team will prioritize with realistic resources. Positioning is the meaning Spa wants to capture in that group's awareness. The three steps are related; Positioning sentences need to come from customer choice and response evidence.

Record what the client wants accomplished, what causes discomfort or risk, and what results they expect. Then compare services, how to reduce barriers and how to create additional benefits. Maps are useful when the two sides match the evidence; There is no need to serve everyone's wishes.

Record what the client wants accomplished, what causes discomfort or risk, and what results they expect. Then compare services, how to reduce barriers and how to create additional benefits. Maps are useful when the two sides match the evidence; There is no need to serve everyone's wishes.

Three layers help separate core benefits, existing services, and added value. The five levels further analyze basic service, what customers expect, what exceeds expectations, and the possibility of future development. Do not add them up to eight levels. Get the basics and expectations right before promising more.

60-minute skin care package priced at 600,000 VND. The core benefit is a care experience that is consistent and easy to fit into a busy schedule. Existing services include duration, operations, products and practitioners according to the spa's scope of expertise. Added value can be post-session guidance and on-demand calendar reminders.

Three layers help separate core benefits, existing services, and added value. The five levels further analyze basic service, what customers expect, what exceeds expectations, and the possibility of future development. Do not add them up to eight levels. Get the basics and expectations right before promising more.

The seven elements include service, price, approach, communication, people, process and tangible evidence. Let's test them on a selected group of guests: does the recommendation match the duration, price quote, staff and service? The 7Ps are a consistency testing framework, not seven advertising channels.

The seven elements include service, price, approach, communication, people, process and tangible evidence. Let's test them on a selected group of guests: does the recommendation match the duration, price quote, staff and service? The 7Ps are a consistency testing framework, not seven advertising channels.

If the media says "costs are clear", the price list and consultation must be consistent. If we say "on time", the schedule requires preparation time and is slow to process. If you say "follow up after the session", someone must accept the task and save the feedback. Pictures of beautiful rooms support trust but do not replace the implementation process.

When consulting on products for home use, clarify needs, usage, capacity, cost and appropriate limits. Track sales after discounts, cost of goods, returns and repurchases. A large bill that a customer doesn't understand how to use can reduce long-term trust.

“Increased recognition” or “more customers” do not indicate how to accept it. A goal should state the service, customer group, metrics, current level, target level and deadline. The person in charge must know which data source is used to complete the conclusion. SMART helps clarify this; Feasibility must be based on actual resources.

Estimated number of inquiries, appointments, arrivals and buyers; State the conversion rate used for calculation. Record cost ceilings, appropriate hourly capacity, and stop or adjustment conditions. Good planning allows learning from unexpected outcomes, because all initial assumptions are visible.

Week 1: customer verification and package finalization. Week 2: complete the content, service page and try booking on the phone. Week 3: limited rollout, checking for feedback every day. Week 4: compare results, costs and capacity; Decide whether to continue, edit or stop each part.

Estimated number of inquiries, appointments, arrivals and buyers; State the conversion rate used for calculation. Record cost ceilings, appropriate hourly capacity, and stop or adjustment conditions. Good planning allows learning from unexpected outcomes, because all initial assumptions are visible.

In Marketing 4.0, the 5A's describe know, be attracted, learn, act and recommend. Guests can go back or skip some steps. The wheels and Digital task groups on the poster are a way to organize applications for Spa, not a list that must be fully implemented from the beginning.

Customers can watch videos, view service pages, ask acquaintances before sending messages. Keep the service name, benefits, price, and duration consistent across these points. Multi-channel is only valuable when it helps customers learn and move conveniently; The number of channels must match the working capacity of the team.

In Marketing 4.0, the 5A's describe know, be attracted, learn, act and recommend. Guests can go back or skip some steps. The wheels and Digital task groups on the poster are a way to organize applications for Spa, not a list that must be fully implemented from the beginning.

Attractive role: short content from questions from busy customer groups. Role explained: service page with duration, cost, process, and frequently asked questions. Transition role: the conversation helps confirm needs and schedule availability. Spas choose platforms based on where guests actually use them; The lesson is not to assume that one platform is always best.

Good content answers a real question, has relevant evidence, and suggests a next step. Created content that can explain common situations; Content considerations need value, scope, process and cost; The scheduling content needs a clear contact method and time.

Open the post on your phone, click on the service page, try calling or texting and make an appointment yourself. Check photos, text, loading time, price information and recipient. Good content still loses effectiveness if the link leads to a page that lacks information or has no response.

Customers can watch videos, view service pages, ask acquaintances before sending messages. Keep the service name, benefits, price, and duration consistent across these points. Multi-channel is only valuable when it helps customers learn and move conveniently; The number of channels must match the working capacity of the team.

Record the client's self-declared source, available channel trace, and pin source to understand the path. A guest appearing in multiple channels is only counted once in the total new guests. Numbers displayed on the Spa's platform and transactions may vary due to recording methods; Need to unify rules before comparing effectiveness.

Open the post on your phone, click on the service page, try calling or texting and make an appointment yourself. Check photos, text, loading time, price information and recipient. Good content still loses effectiveness if the link leads to a page that lacks information or has no response.

Attractive role: short content from questions from busy customer groups. Role explained: service page with duration, cost, process, and frequently asked questions. Transition role: the conversation helps confirm needs and schedule availability. Spas choose platforms based on where guests actually use them; The lesson is not to assume that one platform is always best.

Open the post on your phone, click on the service page, try calling or texting and make an appointment yourself. Check photos, text, loading time, price information and recipient. Good content still loses effectiveness if the link leads to a page that lacks information or has no response.

The funnel shows how many people go from the previous step to the next step. The journey explains where guests think, ask, do and get stuck. A low number helps determine where to look; Reading conversations and new experiences helps form causal hypotheses.

The funnel shows how many people go from the previous step to the next step. The journey explains where guests think, ask, do and get stuck. A low number helps determine where to look; Reading conversations and new experiences helps form causal hypotheses.

Appropriate promises create reasonable expectations; Consistent implementation creates trust; Follow-up after the session helps detect problems. Calendar reminders must be based on the customer's needs and consent. Returning needs to mean that the customer continues to receive value, not just the number of care messages sent.

Start with the customer's needs and concerns, clarify the service scope, duration, cost and next options. Suggestions based on what is understood; Check that the customer has the information before confirming. If not suitable, write down the reason and handling instructions; Don't force customers to accept a package just to achieve a closing rate.

Start with the customer's needs and concerns, clarify the service scope, duration, cost and next options. Suggestions based on what is understood; Check that the customer has the information before confirming. If not suitable, write down the reason and handling instructions; Don't force customers to accept a package just to achieve a closing rate.

Appropriate promises create reasonable expectations; Consistent implementation creates trust; Follow-up after the session helps detect problems. Calendar reminders must be based on the customer's needs and consent. Returning needs to mean that the customer continues to receive value, not just the number of care messages sent.

Short exchange form

Short exchange form

Appropriate promises create reasonable expectations; Consistent implementation creates trust; Follow-up after the session helps detect problems. Calendar reminders must be based on the customer's needs and consent. Returning needs to mean that the customer continues to receive value, not just the number of care messages sent.

Spa needs direction, content, image, attraction, consultation, data and care. One person can take on many roles depending on capacity and ability. Organizational chart describes responsibilities; That doesn't mean a small Spa has to recruit each position on the poster separately.

Spa owner keeps goals, promises and budget. One person makes content and compiles numbers; Consulting staff keeps appointments and provides feedback; Technician records service and post-session information. Design or advertising can be hired when needed, but accounts, data and handover rules must still be clearly managed.

Spa needs direction, content, image, attraction, consultation, data and care. One person can take on many roles depending on capacity and ability. Organizational chart describes responsibilities; That doesn't mean a small Spa has to recruit each position on the poster separately.

For each task, write the person who did it, the person who approved it, the output, the due date, and where it will be saved. The handover recipient needs to know when there is enough information to proceed. Decision-making authority also needs to be clear: who changes the content, who approves the budget, and who gets to adjust the schedule or incentive level?

For each task, write the person who did it, the person who approved it, the output, the due date, and where it will be saved. The handover recipient needs to know when there is enough information to proceed. Decision-making authority also needs to be clear: who changes the content, who approves the budget, and who gets to adjust the schedule or incentive level?

Each week's briefing uses the same number sheet: what happened, where is the evidence, what changes, who did it and when to review? When outsourcing, agree on account authority, budget, deliverable documents, outcome definitions and how to handle miscommunication. A good report needs to compare with customer records.

For each task, write the person who did it, the person who approved it, the output, the due date, and where it will be saved. The handover recipient needs to know when there is enough information to proceed. Decision-making authority also needs to be clear: who changes the content, who approves the budget, and who gets to adjust the schedule or incentive level?

CV shows context, does not prove ability. Ask what part the candidate did, in what time, with what budget and with what results; See products that have hidden sensitive data. Use the same short exercise and criteria for candidates in the same role. Do not take the number of years of work as a substitute for the ability to meet output.

CV shows context, does not prove ability. Ask what part the candidate did, in what time, with what budget and with what results; See products that have hidden sensitive data. Use the same short exercise and criteria for candidates in the same role. Do not take the number of years of work as a substitute for the ability to meet output.

For a hypothetical situation there are 200 inquirers, 80 calendars, 60 arrivals and 30 buyers. Ask candidates to state three additional questions, one priority with a reason and one output they can do themselves. Score the ability to read data, understand customers, execute and present clearly; Don't ask to do a complete campaign for free.

An inquirer is an individual guest who has expressed a need during the period, not a message. Appointment schedule requires confirmation; New buyers need the first transaction recorded according to uniform rules. Finalize sources, periods and how to handle reschedules, duplicate guests, cancellations or refunds before comparing rates.

Cost of acquiring a new customer = total acquisition cost identified / number of new buyers of the corresponding group. If you only charge advertising fees, clearly state that it is the cost of advertising on buyers; Don't call it the full cost of having guests. Revenue from advertising expenditure does not mean profit because there are product, service and operating costs.

Start with a narrow problem with data, such as a low query-to-schedule rate. List the capabilities in terms of people, processes, services, values, channels and messages. The branches in the poster have been adjusted for Spa. To choose the cause, you need to read the records, observe or try an appropriate change.

The spa assumes that the unknown schedule confirmation is causing customers not to come. The team reads 20 unscheduled appointments, distinguishes between rescheduled and canceled schedules, then tests the confirmation content with address, time, duration and how to notify the change. Follow along with counting; Don't edit price, audience, and content at the same time if you want to understand the impact of calendar reminders.

Each model addresses one question. Needs and insights help understand customers; SWOT, 3C and STP support selection; value map and 7Ps of experience design; journey and conversion organization funnel; Role assignment and number chart help with implementation. Using it at the right time will create a consistent system.

Others must understand why that customer group was chosen, what value is created, who does each job, and when to adjust. The project is successful when the logic between the parts matches and can be tested within available resources. Business results still need to be verified after implementation.

Each model addresses one question. Needs and insights help understand customers; SWOT, 3C and STP support selection; value map and 7Ps of experience design; journey and conversion organization funnel; Role assignment and number chart help with implementation. Using it at the right time will create a consistent system.